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MINI and ABF build the world's fastest Cooper S
Filed under: Motorsports, Tuners, Hatchbacks, MINI 
Click above for a few more shots of the ABF Performance MINI
MINIs have a long history of racing, though most of the iconic hatch's focus has been on its slot car-like handling than its prowess down the 1320. That's set to change with the collaboration between MINI and ABF Performance to create the world's quickest Cooper. How quick? In a taped performance for an upcoming episode of the show Pinks on Speed TV, the Cooper in question, which is an S model from 2002, scored a 10.48 second quarter-mile time while reaching a trap speed of 135 miles per hour. That's seriously quick, especially for a car driven by the wrong wheels. Powering the beast is a 1.6-liter engine that's had its stock supercharger thrown out in favor of one very large Garret turbocharger. A new computer from Motec keeps things running smoothly and allows the 650 horses to be unleashed to the front wheels.
Look for more coming in the near future from ABF, including some cool mods and parts at the SEMA Show in November. For some extra fun, watch this MINI run down a couple of hard-charging classic muscle cars on its way down the track after the break.
Gallery: ABF MINI  
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Mocking the Eco-Poseury - MINI pushes the CarFun footprint
Filed under: Etc., Green, Marketing/Advertising, MINI 
High fuel prices or no, MINI offers a solid entertainment-to-efficiency ratio. The neo-teeny MINI is fun to fling around, and if you can keep your boot out of the turbocharged engine in the Cooper S, you can have your fuel economy and eat it, too. To emphasize this point, MINI is launching a new campaign focused around what it calls the Carfun Footprint, and the new ad push includes its own website and new print ads and billboards with typically clever MINI taglines. If you're curious to see how your current vehicle stacks up against the MINI's Carfun quotient, head on over to carfunfootprint.com and plug in your vehicle info. Of course, you're not going to score as high as the R56, but you expected that, didn't you? At least MINI has avoided getting all preachy and kept its trademark whimsy intact. Lengthy press release after the jump.
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MINI Clubman Rickshaws running around Beijing
Filed under: China, Etc., Green, Marketing/Advertising, MINI 
Click above for more shots of the MINI Clubman Rickshaws
The rickshaw is a time-honored method of transportation in China. While the vehicles were initially pulled around by men on foot, the pedal-powered versions have grown much more popular in recent years and are a symbol of Chinese culture. When Beijing MINI needed an interesting way to communicate that the Clubman model was being introduced in Chinese, especially in light of all the media attention on the Olympics, it back-halved a slew of new Clubmans, mounted a pedicab front-end and sent them out for business.
According to China Car Times, MINI's publicity stunt is working exactly as planned. Though the vast majority of media coverage is centered on those games from Greece, the MINI Rickshaws have managed to make some headlines of their own. We think the cabs turned out pretty cool, even incorporating the sunroof into the final design.
[Source: China Car Times] Read | Permalink | Email this | Comments
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Final first-gen MINI convertible rolls down the line
Filed under: Car Buying, Convertibles, Plants/Manufacturing, MINI 
Click above for high-res gallery of the MINI Cooper Convertible Sidewalk
Fans of the MINI Cooper Convertible take note: the last of the first-generation R52 models has now rolled off the assembly line. The last of the breed was a Cooper S with the Sidewalk package, painted metallic White Silver. If you were hoping to get your hands on this climactic machine, don't get your hopes up -- it's already been sold. Don't fret, though, there is a good side to this story. This stoppage was all planned, of course, and it means that the line will begin retooling for the second-generation R57 model. The next MINI convertible will be powered by the newer BMW/PSA/Peugeot-Citroen 1.6-liter four cylinder engine that should make it a little more frugal than before. Also of note are the new pop-up roll bars that replace the fixed units from the older model. Lastly, the R57 convertible will come in a few new colors, including Interchange Yellow (think hi-liter), Space Blue and the Hot Chocolate hue that had previously only been available on the Clubman.
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VIDEO: MINI JCW has a virus
Filed under: Marketing/Advertising, Videos, MINI 
One of the apparent keys to creating a viral video is mimicking reality by showing young people attempting stunts. The main difference is that in Virals, the injuries aren't real, and the camera work is better. Oh, and the payoff is usually CG that's been fussed over, versus pimply little Johnny trying to figure out chromakey in his bedroom. MINI wants to put across the point that the Cooper S with the John Cooper Works package is more extreme than extreme. The very definition of extreme, perhaps. Extremus maxiumus. Whatever. Corralling a big-power MINI is first rate entertainment, but a lesson in how levers work from a massive crane would tickle the adrenal gland more. The fact that we just expended a bunch of words about the video means that MINI hit its mark, though -- the whole point of Viral ads is to get people talking, so... as Linda Richman would say - "tawlk amongst yuhselves..." Video posted after the jump.
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